₹ 1,299.00 - ₹ 759.00
(as of Nov 22,2020 18:15:12 UTC – Details)
The White Willow started with the question, ‘why one-pillow-for-all?’ With the ideology that pillows are a personal choice, we dug deep to find that they are a matter of personal comfort, too! Today, we create 70+ pillows & cushions designed to suit people with different body types and sleeping patterns, helping thousands discover peaceful sleep.
Soft Bamboo Cover
Soft, breathable fabric – This baby pillow comes with a soft stitched organic bamboo cover that is as gentle as your loving touch. The 100% organic fabric is highly breathable and known to be anti-microbial and hypoallergenic. The Memory Foam pillow also features an inner jersey cover that protects the core of the pillow, ensuring its longevity.
Shape of the Head
Helps Proper development – Your baby’s head is extremely soft and a regular pillow can lead to Flat Head Syndrome due to excessive pressure.
Pediatricians recommend 3D curved pillows for your newborn’s comfort and proper growth.
Our scientifically designed Memory Foam pillow features a concave center that gently cradles your infant’s neck in every position while they enjoy a restful sleep without putting any pressure on the head or neck.
Fits anywhere – This efficiently designed, lightweight Memory Foam pillow is optimally sized to fit most cradles, rockers, bouncers, cribs, car seats, etc. The shape and thickness of the pillow are in consonance with universal standards and designed to gently cradle your child with all the love and support they deserve.
Baby Head Support
Relieves pressure – Flat surface of a pillow increases the pressure on your baby’s head, leading to flat spots. The White Willow Infant Head Shaping pillow features a specially designed 3D concave centre that removes the pressure from the head, ensuring your baby’s head develops normally.
Positioner Prevent Flat Head Anti Roll
360-degree support – Our special Memory Foam pillow retains its shape, absorbing the extra pressure from your child’s head and neck while the gentle incline gives proper support whether your baby prefers to sleep on her back or sides.
About the Startup
Meghna A Jain
Describe your products in 3 words.
Thoughtful. Indulgent. Futuristic
How did you come up with the idea for this product?
Coming from a family of foam industry, a dinner table conversation with my father one day was the trigger behind me foraying into the business. However, I always wanted to create a brand of my own and thus ‘The White Willow’ was born. With a mission to give people great nights of sleep I started working on the products in January 2015 and by June was ready to wake people up to the future of sleep.
What makes your product special?
We at ‘The White Willow’ are obsessed with our products and the engineering behind them. Staying true to our philosophy of innovating with a purpose we continuously bring about improvements in our designs. Each and every product is thoughtfully designed with comfort in mind and intended to give people a great sleep.
What has been the best part of your experience?
The best part of the startup experience has been the feedback that we have received from our customers. For someone who obsesses over every little product detail, it is the most humbling experience when customers pledge allegiance to your products. It is the perfect motivation one needs in a consumer facing business especially when you are on a mission to bring simplicity to sleep.
Easy to use multipurpose pillow with a wide range of applications: suitable for babies from 0-12 months, and can be used in cots, prams, pushchairs, rocking chairs and strollers. The pillow corrects and adjusts the baby s sleeping posture and makes it easier for both mothers and babies. Moreover, the removable outer cover in bamboo fabric keeps it soft and comfy on the baby s skin
Helps to prevent plagiocephaly or what is commonly called flat head syndrome: this pillow can help to shape baby’s head naturally round and keep your baby’s head and spine in the correct alignment. This helps in relieving pressure on the head and neck and also supports the shoulder to relax muscles completely
Effective design for healthy infant development: the curved design of the baby head shaping pillow allows pressure to be released from your newborn’s head and neck gently. This inturn reduces and prevents flat head syndrome for babies aged 0-6 months and provides neck and spine support from 6-12 months while sleeping and lounging
Best investment in the long run: all The White Willow baby pillows come under one year limited warranty with easy . The unpacked fresh new odour will dissipate within 2 hours from when the foam is unpacked and aired out